You know that famed Patek Philippe ad. “You never actually own a Patek Philippe. You merely look after it for the next generation.”
It’s such a clever way of selling a timepiece precisely because they are not selling you a timepiece — they are selling you the idea that love, family and all the precious memories and values you share together never truly leave you. They live on from generation to generation. This watch then, is not merely a device that tells time, it tells stories that tug at your heartstrings. The world may have changed in the last 20 years since the ad was launched, but what a warm and fuzzy feeling it is to know love hasn’t.
This is what makes a great heirloom in our opinion, because we take a similar approach with our jewellery. A diamond, to us, is not just a shiny accoutrement. It is a love letter to the person who receives it, and every piece is designed to last generations.
That said, the idea of an “heirloom”, when it comes to jewellery, may sound antiquated. Large jade medallions and gaudy yellow-gold bangles come to mind. A modern heirloom, however, is nothing like that. It’s no longer a piece that you stash in your safe until your daughter gets married decades on. Instead, it’s stylish and timeless. Think Princess Diana’s blue sapphire ring inherited by Kate Middleton. A modern heirloom is as valuable as it is wearable even as an every-day piece. This could be an elegant tennis bracelet or an art-deco-inspired pearl necklace — a special piece that’ll journey with you through every moment of joy, of love, of success and of good fortune; a piece that’ll collect your stories to be told by the next generation.
Photography: The Canary Diamond Co