SAY HELLO TO OUR SISTER BRAND, BYCANARY
“The key to style is learning who you are, which takes years. There’s no how-to road map to style. It’s about self-expression and, above all, attitude.”
— Iris Apfel
We read somewhere that everything begins again when September comes. For us, September is no doubt the happy beginning of a sparkling new chapter.
Last week, The Canary Diamond Co was proud to officially launch our sister brand, ByCanary — a modern, more affordable, digital-first fine-jewellery label for the woman who knows exactly who she is, and dares to express herself through her inimitable style and attitude.
It’s a new world. A woman will no longer be told how she should and shouldn’t be, what she should and shouldn’t wear. She will not dress like everybody else because she is capable of thinking for herself. And she certainly does not wait for a man to buy her diamonds, or a special occasion to wear them. The rules have changed. She will invest in a piece of fine, quality jewellery that speaks to her, a piece she will wear whether she’s working from home, going to the supermarket for groceries, or making an appearance at an elegant dinner party. The rules, like her diamonds, are her own.
ByCanary’s collections are created for such a woman. It is only natural then, that we have, for our first designer collaboration and launch collection, partnered up with one of them — Ung Yiu Lin, an entrepreneur, designer, fashion aficionado, mother of three, style chameleon and, of course, a jewellery lover.
The ByCanary x YiuLin collection is one-of-a-kind — an exploration of highly versatile modular ways of styling and wearing fine jewellery.
“In this collection, what you’ll find are beautiful, stackable and buildable pieces that will take one from day to night, from elegant to edgy which, to me, is the fun of dressing up in diamonds,” says Yiu Lin.
Other than designer collaborations, which will be something to look forward to as an important, envelope-pushing component of the brand, ByCanary has also launched eight core collections to help you build a collection that’s chic, expressive, personal and meaningful to you. Think birthstones, star signs, and lucky charms, to name a few.
But enough talking. We’ll leave you to the shopping. Treat yourself.
ByCanary is a socially and environmentally responsible modern fine-jewellery brand which uses ethically-sourced gems and recycled metals in our pieces. With over decades of industry knowledge and expertise, we care about quality and craftsmanship as The Canary Diamond Co always has. We also believe in giving back to the community, thus 10% of profits from all designer collections will be donated to a charity organisation of the designer’s choice.
Photography: The Canary Diamond Co