You know that famed Patek Philippe ad. “You never actually own a Patek Philippe. You merely look after it for the next generation.” We share the same sentiment when it comes to our jewellery. A diamond, to us, is not just a shiny accoutrement. It is a love letter to the person who receives it, and every piece is designed to last generations.
If you think about it, we spend a decent amount of time and money celebrating the successes and milestones of others — whether it's their birthdays, new homes and jobs, weddings and newborns, or anniversaries. And we'd celebrate them in a heartbeat. But when it comes to our own achievements, we are decidedly less generous. Well, ladies, wake up and smell the year 2019 — an era of self-care and self-love.