THE ALLURE OF THE
PINK DIAMOND
Four reasons to fall in love with the extremely rare stone all over again.
“Whoever said orange is the new pink was seriously disturbed.”
— Elle Woods
The world’s love affair with pink diamonds might just have begun between 2002 and 2004 when Ben Affleck proposed to Jennifer Lopez with an eye-popping 6.1-carat fancy vivid pink diamond ring from Harry Winston that was reportedly worth US$2.5 million. While Bennifer’s love fizzled, the love for this fancy coloured stone flourished everywhere else. So did its value.
Earlier this year, a 59.6-carat pink diamond (think the size of a quail egg!) called the “Pink Star” fetched a record US$71.2 million at a Sotheby’s auction in Hong Kong. It is the largest polished diamond and most expensive jewel ever sold at an auction.
Still think pink is for little girls?
Whether you’re a long-time admirer/collector/investor, or are just starting to appreciate the power and appeal of pink diamonds, all we can say is, you’d better hurry before this rare stone slips right though your fingers. We hear the world is — gasp! — running out of it. Fast.
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A RARE GEM
Standing out from the crowd seems to be more in than ever. Celebrate who you are. Don’t be like the rest of them. And as James Bay says: “Why don’t you be you, and I’ll be me.” When it comes to expressing your individuality and uniqueness with diamonds, there’s nothing quite like a pink one to set yourself apart. Why? Pink diamonds are one of the rarest fancy-coloured stones in the world. According to Rio Tinto’s Argyle mine in Western Australia, which produces more than 90 per cent of the world’s pink diamonds, less than 0.01 per cent of annual production (14 million carats in 2016!) comprises pink diamonds. And with the mine due to close in 2021 as a result of limited resources, it will be even harder to get your hands on one or one on your finger. So, might we suggest you start shopping (and saving?) now.
STAR APPEAL
There are singers. And then there is Beyoncé. They say diamonds are a girl’s best friend. But let’s be honest — all diamonds are not created the same. Some are just born to be stars. When you step out with a pink sparkler, you know you’ve stepped up your bling game. We’ve already established the stone’s rarity, which also translates to hefty price tags and a high demand among the créme de la créme. Think Victoria Beckham, Jennifer Lopez, Mariah Carey and Blake Lively.
GOOD INVESTMENT
A pink diamond could very well usher you into the pink of wealth. Think about it: Here you have an extremely rare stone which is about to become less and less available and more and more in demand. We don’t need investors to tell us that it bodes well for the pink stone’s ROI. As The Australian Business Review says: “Buying a pink diamond is like buying a painting by Pablo Picasso while he was alive… In another decade the Argyle Pink Diamond will emerge as the new Faberge egg, the thing myths are made of.”
IT’S GOOD FOR THE HEART
Other than the likelihood of filling your pocket, the pink diamond also promises to fill your heart. Symbolically, it is said to mean happiness, as it plays a vital role in relationship, friendship and love. It is also believed to be brilliant for the heart chakra, and it is known to boost artistic expression. Believe it or not, it doesn’t hurt to keep one close. If nothing else, you will feel pretty — and powerful — in pink.
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Images: The Canary Diamond Co